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donative

Kinetic Lighting, Dlight, Dominates World Renowned Design Awards Professor Sang-Min Bae “D’light,” a lamp that transforms its lampshade shape, developed by a team led by KAIST Department of Industrial Design’s Professor Sang-Min Bae, won Japan’s Good Design Awards on October the 2nd, soon after winning the internationally renowned 2013 International Design Excellence Awards (IDEA) in August. IDEA, sponsored by the Industrial Design Society of America (IDSA) and BusinessWeek, awards the best work from over 6,000 exhibits from 50 countries. Japan’s Good Design Awards, founded by the Japan Institute of Design Promotion (JDP) in 1957, is the most prestigious and one of the World’s four major design awards. “D’light” combines “donative” and “light.” Its meaning originates from the meaning of “delight” which means “giving great joy.” The shape and the brightness of the lamp can be transformed by turning the end of the heart-shaped lampshade. The team states that the lamp carries a figurative meaning of generous hearts lighting the neglected of the world by designing the lamp to be the brightest when it takes the shape of a heart. D’light developed as the 5th product of “the Nanum” project that started in 2006. Professor Bae first participated in the project in developing the 2nd product, “Cross Cube” in 2007. The he designed and launched the environmentally friendly humidifier “Lovepot” in 2008 and interactive tumbler “Hearty” in 2009. The “Nanum” project aims to develop innovative products for charity to create a humane social circulatory system. The project, led by the international relief and development organisation, World Vision and KAIST’s ID+IM laboratory run by Professor Bae, donates all profits to educate the children of low-income families. The project raised a total of 1.7 billion Korean won from 2007 this year to provide scholarships to 240 children in need. Professor Bae’s team has undertaken seed and “Nanum” projects with the theme of philanthropy design helping people in need by creating innovative designs. The project has produced four excellent and authentic products which received 44 world renowned design awards. Professor Bae said, “’The Nanum’ project consists of planning, designing, producing and selling for charity and donates all profit to children in need through education and scholarship.” He continued, “The consumers can purchase products that are aesthetically pleasing and convenient as well as gaining an opportunity to donate to children in need.” Figure1 Kinetic lighting D’light Figure 2. Characteristics of “Nanum” D’light The shape of the lampshade can be transformed. The lamp sheds the brightest light when it takes the shape of a heart, hence showing the figurative meaning of brightening the neglected parts of the world with generous hearts. Figure 3. Detailed Images of D’light
2013.11.11 View 9027

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